1) Part of proceeds will go to charities (Humane Society, Human Right Campaign, Charity Water, St. Jude Children’s Research Hospital, etc…)
2) DON’T BE AN ASSHOLE: BUY PRESETS, DON’T TRADE. If I find you you are trading presets, I’ll curse that your Lightroom Catalogs will corrupt everytime you’re about to finish editing a session
3) HD Presets are for you to streamline work, maintain consistency, and speed up editing process. They are not intended to make you a better photographer. A good photograph consists more than just the perfect presets: light, exposure, composition, settings, etc